INDUSTRY · B2B SaaS
Your CMO has six months to prove organic compounds — before the board cuts it.
I install agentic SEO for B2B SaaS — topic graphs mined from sales calls, brief libraries tuned to your buyer vocabulary, attribution wired into HubSpot and Stripe. The content engine reads your product, not just the SERP.
SERIES A → C · WHAT BREAKS
Three pains, on repeat.
Your CMO has six months to prove organic compounds
Boards cut what they can't measure. Organic shows up in pipeline 6–9 months out — paid shows up tomorrow. Most CMOs lose the argument before the asset matures.
I install a pipeline view that ties ranked posts to closed-won revenue, monthly, in the same dashboard your CFO already reads.
LTV/CAC math hides the asset
Paid CAC goes up. Organic CAC stays flat — but only if you book the labor, the infrastructure, and the failed drafts honestly. Most teams under-count and overstate payback.
I write the unit-economics model with you. CFO-grade, per cohort, audit-ready.
Activation events never reach the topic graph
Mixpanel knows which features convert trials. Your SEO team picks topics from Ahrefs. The loop is open. You publish posts about words, not about what the product actually does.
I wire activation events into topic scoring. Posts ship in the order that maps to your conversion funnel, not search volume.
WHAT I INSTALL
Four artifacts. One pipeline.
Topic graph mined from sales-call transcripts
Whisper-3 over your last 30 calls. Cluster by jobs-to-be-done, not by keyword volume. Output: the 60 things your buyers actually say, ranked by deal-stage proximity.
Brief template tuned to your SaaS persona
One brief per persona vocabulary — DevOps lead, RevOps director, FinOps analyst. The writer agent stops hallucinating "decision-makers" and starts using the words your buyers use.
Activation-funnel feedback loop
Segment / Mixpanel / Amplitude event-tag → topic priority. When trial-to-paid drops on a feature, posts about that feature jump the queue. The content engine reads the product, not just the SERP.
Pipeline + MRR attribution view
Stripe / HubSpot / Salesforce connectors → a single board your CFO can read. "Organic posts touched €X of pipeline this quarter." No more "but rankings improved" defensive deck.
PLAYS WELL WITH
These are the stacks I've actually wired into agentic SEO. If your stack isn't here, ask on the intro call — most B2B SaaS plumbing comes down to a webhook and a SQL view.
REAL NUMBERS COMING Q3 2026
Live engagements.
Series B SaaS · 12-person eng team · pre-product-led
Pain-point topic graph from 28 sales calls. 40-post brief library. Pipeline attribution wired into HubSpot.
First ranking cohort live; pipeline-touch numbers due Q3 2026.
Series A vertical SaaS · 6-person team · early ICP lock
Persona-tuned brief stack across 3 buyer roles. Mixpanel events scoring the topic queue. Weekly digest.
Indexing ramp through Q2; first conversion read at end of Q3 2026.
Seed-stage horizontal SaaS · founder-led marketing · pre-CMO
Founder interviews → topic spine. 15 posts/mo retainer. Stripe-side revenue read installed.
Compound starts in cohort 2 (Aug 2026 publish-batch).
FROM THE LIBRARY
SaaS reading order.
Strategy
How SaaS SEO actually works in 2026.B2B SaaS SEO frameworks: why the publisher model breaks P&L
Most B2B SaaS SEO frameworks fail because they optimize for traffic, not pipeline. The operator framework that maps content to deal stages and ARR.
Read → SEO ROISEO for SaaS: the pain-point engine that generates pipeline
Traditional SaaS SEO funnels are dead. Here is the pain-point search engine I build for B2B SaaS that generates real pipeline, not branded vanity traffic.
Read → Topical AuthorityWhat is a pillar page? The architecture of ranking (2026)
A pillar page is the infrastructure of topical authority. The brief, structure, and internal-linking pattern that turns scattered posts into a ranking engine.
Read →ROI math
Numbers the CFO will sign off on.SEO ROI: how to calculate, track, and defend organic spend
SEO ROI ties organic search to pipeline and revenue, not rankings. Here is the financial framework I use with CMOs and CFOs to defend the budget every quarter.
Read → SEO ROISEO unit economics: the LTV:CAC model your CFO will sign
Most SEO LTV:CAC models hide fixed costs and overstate payback. The unit-economics model I use with CFOs to defend organic spend per cohort and per channel.
Read → SEO ROI12 SEO KPIs that tie organic search to revenue (2026)
The 12 SEO KPIs that map organic search to pipeline and revenue. How to track each, what to ignore, and the dashboard layout I ship to CMOs and CFOs.
Read → Custom AI BuildsHiring an AI consultant: the decision framework for 2026.
An AI consultant is the cheapest way to find out whether AI actually fits your business. Here is what they cost, what they should ship, and how to avoid the wrong one.
Read →FAQ
What CMOs ask first.
How is SaaS SEO different from e-commerce SEO? +
E-commerce optimizes for transactional queries with high intent and short consideration. SaaS optimizes for pain-point queries with long consideration cycles and committee-driven purchase. The content shape, the topic graph, and the attribution model are all different. A SaaS post that ranks #1 for a definition query and closes zero deals is a failure — that same post for e-commerce is a win.
Do you need to know my stack before quoting? +
For the topic graph and brief work, no. For the attribution wiring and activation-feedback loop, yes — the work is different on HubSpot vs Salesforce, on Mixpanel vs Amplitude. The intro call is where we figure out which half of the engagement is the heavier lift.
How long before we see organic pipeline? +
New indexing: 8–12 weeks for the first cohort to start ranking. Pipeline touch: a full quarter to see directional signal in the attribution dashboard. Closed-won influence: two quarters minimum. Anyone promising faster is selling paid traffic with extra steps.
What if we are pre-PMF? +
Wait. Pre-PMF means the sales calls don't have a stable signal yet — the topic graph would be noise. I will tell you on the intro call if I think you are too early. You get a 20-minute conversation, not a sales pitch.
Can you work alongside an in-house SEO team? +
Yes. The usual split: in-house owns the editorial calendar, brand, and on-page review. I own the topic graph, the agent pipeline, the brief library, and the attribution wiring. We meet weekly in Slack. No politics — I am not trying to take anyone's job.
Want this shape, for your SaaS?
20-minute intro call. No agenda, no slides. We figure out whether the SaaS-shaped engagement fits your stack.