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17 branded landscape pages: the full checklist, evidence capture standard, commands, limitations, citation, and release version.
FREE RESOURCE · V2026.07
Technical SEO
Field Kit.
A checklist that refuses to end at “issue found.” Every row includes the evidence, owner, effort, pass condition, and retest window needed to ship a verifiable fix.
- 35 evidence-first checks
- PDF · Excel · CSV
- Shopify · WordPress · WooCommerce
- CC BY 4.0
NIKO ALHOFIELD KITV2026.07
Evidence
over scores.
over scores.
35 checks13 fields3 platforms
AuditEvidenceShopifyWordPress
THE PROBLEM
Most checklists describe symptoms. This one defines done.
“Canonical missing” is not a release plan. A useful audit records the affected scope, raw evidence, intended state, accountable owner, acceptance test, and production retest.
The Field Kit turns the diagnostic chain from the technical SEO pillar into an auditable workbook. The complete structure is visible below before you give me an email address.
Audit workbook
Filterable XLSX with status dropdowns, conditional formatting, platform views, evidence guide, cheat sheet, read-me, and changelog.
Portable CSV
UTF-8 source rows for Screaming Frog joins, SQL, Sheets, Airtable, Notion, or your own audit pipeline.
OPEN PREVIEW
These are real rows, not a blurred screenshot.
12 of 35 checks shown · last verified 2026-07-18
| ID | Check | Severity | Evidence | Pass condition |
|---|---|---|---|---|
CTRL-01 | robots.txt rules match the intended crawl policyAll · Host | Critical | Public robots.txt; tested URL samples | Required content and render resources are allowed; crawl traps follow the documented policy |
CTRL-02 | Noindex rules remain crawlable until processedAll · Pattern | Critical | robots.txt; meta/X-Robots capture; URL Inspection | Crawler can fetch and observe noindex during removal |
CTRL-03 | Non-HTML resources use X-Robots-Tag when exclusion is intendedAll · Resource | High | Response headers | PDF/image/video response exposes the intended directive |
CAN-01 | Every index candidate self-canonicalizes to an absolute URLAll · Template | Critical | Raw HTML or Link header | One canonical annotation names the final 200 owner URL |
CAN-02 | Redirect, link, sitemap, canonical, and schema identifiers agreeAll · URL cluster | Critical | Signal conflict join | All publisher-controlled signals nominate the same owner |
CAN-03 | Alternate URLs are inspectable by crawlers when consolidation is requiredAll · Pattern | High | robots.txt + alternate response | Crawl policy does not hide the canonical relationship |
SMAP-01 | Sitemaps contain only canonical indexable 200 ownersAll · Sitemap | Critical | Sitemap-to-crawl join | No redirect, error, noindex, or canonical-alternate URLs are listed |
SMAP-02 | Lastmod reflects a meaningful resource changeAll · Sitemap | Medium | Sitemap, visible updated date, source history | Date changes only when search-relevant content changes |
SMAP-03 | Sitemap segments map to diagnostic ownershipAll · Site | Medium | Sitemap index and coverage reports | Products, categories, editorial, locales, or cohorts can be evaluated separately where useful |
REND-01 | Primary copy and links exist in the response HTMLAll · Template | Critical | View source; curl response | Title, H1, core copy, canonical, directives, and priority links do not depend on client success |
REND-02 | Response HTML and rendered DOM keep metadata parityAll · Template | High | Raw/rendered diff | Canonical, robots, title, language, content, and schema do not contradict after rendering |
SEM-01 | One main region contains the primary page contentAll · Template | High | DOM inspector; accessibility tree | Document exposes one clear main resource |
GOOD FIT
Use it when the fix needs an owner and a production proof.
- Template or platform audits
- Migrations and redesigns
- Shopify and WooCommerce crawl control
- WordPress plugin and directive conflicts
- Technical release QA
NOT A FIT
It is not a magic ranking score.
- No keyword or content strategy
- No guarantee of indexing or rankings
- No substitute for log, crawl, and GSC evidence
- No security boundary
- No “100/100” vanity grade
GET V2026.07
Confirm once. Receive all three files.
I’ll send the download link after you confirm the address. The twice-monthly field notes are a separate, optional choice and remain unchecked by default. No fake scarcity: this version stays available and the changelog remains public.
Released 2026-07-1835 checksCC BY 4.0
METHODOLOGY & CITATION
Reuse it. Keep the evidence honest.
The kit is licensed under CC BY 4.0. You may adapt it with attribution. Cite: Niko Alho (2026.07), Technical SEO Field Kit, this permanent resource URL.
Version dates change only when checks, evidence standards, platform guidance, or methodology change. A new build timestamp is not a new edition.